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Meet the Fragrance Brands Vertically Integrating Their Ingredients

Published March 4, 2025
Published March 4, 2025
Fulvio Ciccolo via Unsplash

Raw materials make the magic of fragrance possible. Those of the natural variety are highly prized but also more challenging due to fluctuating yields in harvest, the amount of resources required to grow them, and overall cost.Bloomberg reported that in 2022, tuberose harvests in Grasse, France, were down by 40%, and flower yields overall were down by almost 50%. Berjé Inc’s market reports show that in 2024, the lemongrass oil market had near-historic low prices and availability had decreased due to heavy rains, while the davana harvest saw numerous challenges due to heavy rainfall, which caused the loss of seeds and nurseries. The purchase of new nurseries then led to an increase in production costs. The delicate balance of the ecosystem of natural fragrance ingredient production can easily be disrupted; it's a constant possibility many manufacturers need to prepare for by tracking weather conditions and keeping a close eye on the meteorological (but also political and social) changes that can impact the price and availability of their harvests.Looking at the wider agricultural landscape, governmental support— such as the $369 billion dollar climate bill passed in 2022 to assist clean energy programs (including $20 billion for farmers seeking US Department of Agriculture Conservation Assistance funding or France’s €1 billion ($1.03 billion) in additional funding to support sustainable agricultural practices in 2024—are one avenue of improvement.

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